Crest Essay free essay sample

To the effectiveness of their toothpaste, Crest uses an ad showing the beginning of a texted conversation, depicted in two separate ways. One is just a straight statement ending with a period. The other uses a smile emoji at the end instead. This equates their product (toothpaste) as the method used for the difference in a persons smile and how a smile, even an emoji one, can change the perception of a conversation, especially in text.The ads text A smile changes the whole story. next to a picture of Crest complete plus whitening with Scope, tends to show that in conjunction with using their product for your teeth, doing so will make your smile that much better, thus changing what others will be willing to accept or perceive based on what is said in a conversation.The conversation used here is the beginning of what looks to be a text conversation. We will write a custom essay sample on Crest Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The format of it is what looks like to be a form of messaging offered by Apple. The fact that one sentence ends with a smile emoji and one does not, the reader can reasonably assume what the context or feeling of each one is.The type of messaging used and the specific style of the message bubbles that look like thought bubbles, may be very recognizable to most consumers as a messaging format offered in Apple products. Their color, green, is used quite frequently in advertising because it makes the audience think of health, freshness, serenity, and even money. The color green helps consumers feel like they are buying into something to maintain their health.Most health-based ads seen today usually feature a way for someone to become either healthy, or healthier. These can include hair care products, oral care products, vitamins and supplements, or food items of the healthy variety. The list goes on. Sometimes the use of specific terms deemed as medical, clinical, science backed studies, or scientific breakthrough are used often. One that the audience may recognize most is the term FDA approved. Some products, such as toothpaste, even boast the quote 9 out of 10 dentists recommend as a factual statement just as often. Other products will use celebrities and quotes or statements from them regarding the efficacy of said product. Even using them to talk about how the product potentially made them feel emotionally.It makes sense, then, that an ad for oral hygiene products of any brand, would appeal to an audience made up of health-conscious consumers. Some of which are made up of women more than men and include the young adult age range. If the use of current, popular technology and messaging to make a sales pitch for toothpaste, of all things, that much better; especially in the case of the effectiveness of their product, then it seems they may already be well aware of what works. To sell Crests toothpaste with whitening plus Scope, they use a metaphor to equate their product to better perception of someones speaking (or texting) by another person by using a persons smile and the use of Crest toothpaste to make it that much better by comparison.The Crest ad uses the line A smile changes the whole story. to imply that having a better smile, or even one at all, by way of their product is all you need. The text is set at the bottom of the ad and is printed smaller that the main picture itself. It is even smaller than the box of Crest that is pictured next to it. This indicates that the use of Crest toothpaste is pretty much secondary to the purpose of smiling. The ad has a somewhat emotion invoking tone with each sentence bubble. The first gives the idea of hurt or anger and the second one gives a sense of satisfaction and/or happiness simply by adding the emoji at the end. The use of a text messaging conversation represents newness and relatability in regards to current technology and the ease of interpreting a comment or message correctly or incorrectly. By purchasing the product, customers have the potential to gain admittance to a world of better understanding because of the added use of Crest along with the persons smile.If ads alone are indicators of such matters, it seems safe to say that all sexes and a vast majority of adults are interested in different pursuits or outcomes. Ads for hygiene products that are used in womens magazines typically depict happy-go-lucky emotions, they play on more health-conscious ideas, family, caretaking, and cleanliness. Mens magazine ads tend to have more rugged, manly, clean cut, stern emotions. Suggesting maybe that for men, there are fewer interests overall. Crests ad line A Smile Changes the Whole Story. implies that to have a better smile, or one at all, that the use of their product is all you need.